Before Basic Blue, the majority of wetsuits at the beach were often sporting bright colours, overpowering patterns and branding. Some are made with petroleum-based materials which are harmful to the environment, while others are made through a “fast fashion” lens that wasn’t built to last (or look flattering).

That’s when Basic Blue was born: Stylish and high-quality wetsuits for adventurous women.

Basic Blue is turning things around in the wetsuit arena to create quality pieces with neutral tones and timeless patterns that are made to last beyond temporary fashion trends.

Nue Studios was tasked to visually capture the sentiment of Basic Blue’s values through brand identity, marketing and its digital home ensuring as a brand it aligns with its target audience across multiple platforms. The result is an unforgettable brand that brings a fresh new perspective to women’s wetsuits.